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Beauty Pie Luxury Beauty Subscription Including Popular Makeup Products – My honest review

Hi, welcome to my beauty blog. I am Rachael, and this is my beauty blog Written by Rachael on  13 April 2020, edited: 30 August 2023

AD: Some of my blogs include affiliate links where I get paid when you click through & buy. This doesnt increase the cost you pay. My blogs are my point of view & experience. I dont promote anything I dont like or believe in.

Beauty Pie sells luxury beauty products at a fraction of the price of high-end products on the market. I first saw them on Facebook as I was targeted with one of their ads. I didn’t buy straight away but kept a note of their brand and decided to try them once I’d run out of my current products.

All products are cruelty-free and some are vegan. Check out the individual ingredients listed on every product page.


At BEAUTY PIE, we do not believe in or authorize animal testing for our products or the ingredients that go into our products. This means we do not do animal testing, our suppliers do not do animal testing, nor do we pay people to do animal testing for us.
Each of our product information files contains a declaration from the supplier that their products are not tested on animals, and that the ingredients comply with the European Ban on Animal Testing.

From Beautypie.com / April 2020

Beauty Pie Membership explained

A membership gives you access to buy products at a discounted price but you still have to pay for products on top of the membership fee, and the amount of products you can buy is capped depending on your membership.

If you buy a £10 per month membership, that gives you a £100 “spending limit” to buy products based on their full “typical price”, rather than the discounted member price.

If a moisturiser is normally £40 but with a membership it is £20, you will pay £20 plus a monthly membership fee, and the £40 will come off your £100 “spending limit” balance, leaving £60 left to “spend”. You can make as many orders as you like as long as you stay under the spending money amount. 

If this doesn’t make sense, go on their website and add a few things to your basket. Hopefully it will become clear. They give you access to products at a cheaper price with a membership, but stop you from buying too much because they want to keep you paying monthly for a membership. Memberships start at £10 (or £99 annual). 

I started with a £10 monthly membership for a minimum of 3 months. As I signed up as a new customer, I got extra spending limits (instead of the normal £100 per month) with this membership plan. I had to sign up for 3 months minimum, then I cancelled the membership because I’d bought all the products I wanted. Unlike other subscription services, cancelling was easy. I just emailed them and they replied to confirm my account was cancelled. I didn’t get any sales tactics which I appreciated. 

The membership will roll over, so if you don’t use all of your “spending limits” in a month, it will roll over to the next. So if you buy a membership in January costing £10, you will get £100 “spending limit”. If you don’t buy anything in January or February you will have spent £20 on membership fees but will have 2 months worth of spending money saved.

If you buy a £10 membership to get a £100 “spending limit” a month but you want a product that has a full price of £120, you’ll need to save your “spending limit” up, unless you buy a more expensive membership plan. 

To help you understand the pricing and membership, here is the receipt for my first order.

My ‘typical price’ came to £191 (£70 + £75 + £28 + £18) which was under the £200 I had to spend. I made my first purchase in December 2019.

For making my first-ever purchase and for signing up, I got a free £50 boost to my spending limit on top of my £100, making £150, which isn’t shown on the receipt, and free Plantastic Micropeeling Super Drops. I also bought a £50 extra spending limit of £5 (shown on the receipt), so I had enough spending limit to buy everything I wanted. As mentioned I took out a 3-month membership at £10 per month which is shown as STANDARD PIE MONTHLY.

In total, I purchased £191 worth of products but because I am a member, I got them all at the members’ price which ended up being £40.61 including delivery. My spending limit for my first order was £200, so £9 rolled over into my next month.

I have purchased from Beauty Pie:

  • Super Retinol (+ Vitamin C) Night Renewal Moisturizer
  • Super Healthy Skin™ Sheer Tinted Oil-Free SPF20 (Medium)
  • Smart Powder Blush (Shade : Go Rouge (A Pink-Orange))
  • Plantastic™ Micropeeling Super Drops
  • Jeju Daily AM/PM Moisture Superinfusion™

I’ve been impressed with the products. They’re lasting ages and I feel like they’re good quality. Even the bottles feel high-end & luxurious but the prices aren’t high at all. 

All of their products are cruelty-free.

Products review

Jeju Daily AM/PM Moisture Superinfusion™

Jeju Daily AM/PM Moisture Superinfusion™

Typical price – £70 / Members price – £11.94 (Members price has gone up since I bought it for £8.87 in December 2019

Hydration junkies – strap on your beauty helmets, because our JEJU DAILY AM/PM MOISTURE SUPERINFUSION™ might be the most mind-blowing face cream ever. Jeju Volcanic Sand gently blots shine from your oily spots, while a multi-active Hyaluronic-Acid hydrating complex transforms dull, dry skin to be positively dewy.

From Beautypie.com / April 2020

I put a small amount on in the morning under makeup and before bed (with the Super Retinol). It’s thick but soaks in skin quickly and isn’t greasy. I absolutely love it. The texture is gorgeous and it smells lovely. I don’t normally like smells in things (I think it makes the product seem cheap) but I don’t mind this one at all as the smell isn’t strong and doesn’t linger. The pot for this is huge, so I doubt you’d use more than 1 a year! Really good value for money.

Super Retinol (+ Vitamin C) Night Renewal Moisturizer

Super Retinol (+ Vitamin C) Night Renewal Moisturizer

Typical price – £75 / Members price – £11.46 (Members price has gone up since I bought it for £8.82 in December 2019)

This superstar Swiss overnight formula has everything anti-aging in it _encapsulated retinol (resurfacing), ficucell vita (antioxidant), shea butter (nourishing) , vitamins E and C (elasticity+), ferulic and hyaluronic acid (plumping, hydrating), it’s super-smoothing, fine-line and wrinkle tackling, brightening, and we think this is possibly THE best retinol night moisturizer ever.

From Beautypie.com / April 2020

I use this 2 or 3 times a week. Retinol dries my skin but this doesn’t as long as I don’t use it daily. I use it before bed so my skin can have a good rest. I use 2 pumps. It isn’t oily or greasy, it soaks in quickly. My skin is brighter after using this. I would buy it again.

Super Healthy Skin™ Sheer Tinted Oil-Free SPF20

Super Healthy Skin™ Sheer Tinted Oil-Free SPF20

Typical price – £25 / Members price £6.77 (Members price has gone up since I bought it for £5.50 in December 2019)

Imported from Italy, our Super Healthy Skin™ Tinted SPF20 delivers beautiful, natural, sheer coverage, sun protection, and a radiant all-day gorgeous soft-focus glow. Oil-free, fragrance-free, with a velvety skin finish, it’s probably the best multi-action BB Cream you can buy.

From Beautypie.com / April 2020

I bought this in Medium but what a mistake! I re-ordered in Light after seeing myself in a mirror at work. Holy moly, it was too dark even for my olive skin. I use it usually instead of foundation if it’s a nice day or my skin is nice so I feel I can go without make-up. I’ve also worn it under make-up and I haven’t noticed any problems. I put it on with a brush and it blends well into my skin. I have an oily forehead which didn’t get worse (or better) by using this product. You only need a tiny amount.

The SPF is a great plus for this product (I’m 32 so taking more care of my skin these days!).

Smart Powder Blush, Shade : Go Rouge (A Pink-Orange)

Smart Powder Blush, Shade : Go Rouge (A Pink-Orange)

Typical price – £18 / Members price – £5.23 (Members price has gone up since I bought it for £4.06 in December 2019)

In just a sweep of a blush brush this unbeatable superlight formula lays down delicate, soft, second-skin colour that effortlessly mimics mother nature!
It’s got a smart, silky, slightly blurring, skin perfecting powder finish, infused with UV protective red-algae and biosaccharides.

From Beautypie.com / April 2020

I love this blush. It stays on all day, blends in well and is a gorgeous colour. I would buy this again.

Plantastic™ Micropeeling Super Drops

Plantastic™ Micropeeling Super Drops

Typical price – £50 / Members price £9.42 (Members price has gone up since I bought it for £7.62 in December 2019)

Well, a couple of drops of this every day, and you might be in awe of your own. The best thing for keeping breakouts at bay, skin looking bright, pores-refined and tight, our Plantastic Micropeeling Super Drops are an easy, everyday addition to your skincare routine. Use once or twice a week for maintenance, or daily if you’re battling breakouts. With fruit-acids, micro-purifying biosurfactants, natural brighteners. It’s a 24/7 glow-giving one-serum wonder.

From Beautypie.com / April 2020

I can’t say for sure my skin has reduced in acne due to this particular product (as I’ve been using others) but I’ve had no new breakouts for a whole month, even before my period which is usually when I get a lot. This liquid is super thin so absorbs extremely quickly. I put a few drops on before bed, along with the Jeju and retinol. The bottle is huge so I can’t see myself going through more than 1 a year! Really good value for money.

I’ve always used Vitamin E and Vitamin C products such as The Body Shop’s BB Cream and Skin Reviver because they help moisturise and keep skin from drying out. Another great primer I’ve used in the past is Mabel + Meg’s Lumilixir Serum which is amazing for under makeup. It targets acne too.

What are Pie Days?

Pie Days are days when you can order products that won’t be taken off your monthly spending limit. You get access to Pie Days a few times a year, but only if you’ve bought the annual membership (starting at £99 for £100 per month spending limit).

Overall review

Even though all of the products have increased in price (some by a whopping 28%) since I made my order in December 2019, the prices are low enough that Beauty Pie is worth trialling, even for a minimum of 3 months.

The products are so good you don’t need much, and with the size of the bottles/pots, you won’t need to purchase another for (I expect based on my experience) a year. I’ll update this blog when I run out of anything.

The wrapping is lovely – it makes me happy when I open a parcel that a company has gone to the trouble of wrapping. I’ve noticed in the Facebook comments a lot of customers are asking them to remove the brand logo from the paper so they can reuse, it to save on rubbish – what a great idea.

I will use Beauty Pie again to either buy the same or new products. I have my eyes on the Uber Boost Mascara, Vitamin C Moisturiser and Hair Volume Booster so watch this space – I probably won’t be able to resist.

Discount codes

Use my recommend a friend link below to get your first month for free (new customers only). I will also get an extra £50 boost – hurrah!

https://share.beautypie.com/x/vdu6Tj

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By Rachael

Hi, I'm Rachael, the owner of this site! I hope you're finding my articles useful. Let me know by email at rachael@ahoybeauty.co.uk.

I'm a normal 35yo makeup-obsessed gal just trying to find the right products for my oily and acne-prone skin. I'm always on the look-out for new products - I've recently succumb to several from tiktok.

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Hi, I'm Rachael.

This is my beauty website where I review lots of different products, from make up, to CBD coffee and vegan moisturiser. I've been using products for over 20 years, so I hope I've gathered some tips and tricks to share, plus I'm always learning so I'll be sharing them too. I have oily-skin, that's acne prone, so join me as I navigate this new age being a millennial!