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Function of Beauty – Personalised Vegan and Cruelty-Free Subscription Hair Care – My honest review

Hi, welcome to my beauty blog. I am Rachael, and this is my beauty blog Written by Rachael on  27 July 2019, edited: 14 June 2023

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Personalised shampoo & conditioner tailored to you and your hair care needs, delivered right to your door – what’s not to like?

They are called Function of Beauty and they are based in New York. Since I’ve bought off them back in 2019, they’ve expanded the range to include serums, masks, purple shampoo and more. I’ve used them on and off for years now – only stopping to give my hair a ‘break’ every few months, to stop my hair getting familiar with the ingredients and therefore the formula stopping working so well.

What I like is how the products are personalised and tailored to me. The bottles even have my name written on the side. I was able to choose the colours and smells I want. This is the first time I’ve ever tried personalised hair care, especially for this price (which is 100% worth it).

How does it work? It’s pretty simple. You put in your hair care concerns, and they ship your personalised products to you. You get a subscription, so you’re able to choose whether you receive new products in 3 months, 4, 5 etc but they remind you closer to the time, so you don’t get any surprise charges. You’re able to bring forward your delivery date, or push it back.

I personally choose different colours each time, to change things up a bit! I buy 3 sets a year, so 3x shampoo and 3x conditioner – you’ll see from my below photos that they both last months and months. It’s pretty pricey at first glance, but don’t let that put you off – once you divide down to how much it costs per use, it’s similar to what the cheap drugstore shampoos cost (but with tons better quality ingredients used in Function of Beauty!).

I have a “friends and family” code where we both get £5 off. Feel free to use mine here.

1. Choose your hair concerns – frizzy? Anti-aging?

A screen grab of FoB homepage

These are what I entered as my hair care concerns:

+ anti-frizz
+ volumize
+ fix split ends
+ lengthen
+ replenish hair

I wanted to give my hair some love and attention (and to get rid of the frizz underneath) I’m also having a lot of hair fall out, especially during and after a shower, so I thought giving my hair a boost would help. I’ve never bothered with buying expensive hair products before but I spend a lot on products for my face so I thought why not?

2. Personalise your bottles

You can choose your bottle colours, and choose what they smell like!

I chose blue for my shampoo and purple for my conditioner. I chose ‘peach’ as the smell and I can confirm they smell amazing – fresh but not overwhelming. The smell lasts the next day following a clean.

function of beauty - fragrance strength
function of beauty – you can choose the fragrance strength
My bottles personalised with my name ‘rach’ on the outside. I also got that cute little mirror as a welcome gift
Choose your shampoo and conditioner colours
Lots of fragrances to choose from – I usually go with peach

The final (but cutest) last bit of personalisation is your name. They ask for it in the account and print this on the sides of each bottle. I love this!

See my bottle photo where you can see my name!

Where do they stand ethically?

I’ll let Function of Beauty do the explaining. They are vegan and cruelty-free.

Taken from the FoB homepage. Don’t let the “Made in America” put you off – I wasn’t charged any import fees/taxes

How much are they?

I purchased both bottles, 1x shampoo + 1x conditioner, at 473mL/16oz each for £31.20 £28 each (shampoo & conditioner totals £56) including delivery providing you’re taking out the subscription.

Initially I thought “no way am I spending over 30 quid for shampoo”. Then I thought about it. £30 (just over) for 3 months…. £10 a month…. £2.50 a week to have my hair looking and feeling its best. Hmmm. I would happily spend £30 on a face moisturiser which would last about the same time. I’d also buy a pair of leggings for that price without much thought. Why wouldn’t I spend that on my hair?

My hair deserves some love, like the rest of my body. #fistpump

I have a “friends and family” code where we both get £5 off. Feel free to use mine here.

Is it any good?

I can honestly say I’ve never had so many compliments.

It’s embarrassing how shiny my hair is.

Me

These 2 pictures are after blow drying (no straightening). It’s normally a frizzy mess underneath but has been tamed by the Function of Beauty shampoo and conditioner.

My hair is quicker to dry and style. When I wave my hair, the waves stay in longer and are bouncier.

Still a little frizzy but massively reduced
Function of Beauty- the result on my hair is shine overload
couldn’t find this pic on my phone so a screenshot of my Insta will have to do – look at that shine after curling!!

How long do the bottles last?

The bottles in total lasted me between 3-4 months! I received my order on 8 June 2019. When they arrived, I thought I’d smash through them within a few weeks. I wash my hair 3-6 times a week.

Here are the bottles exactly 1 month after arriving. I’ve used a third of the shampoo and slightly less conditioner.

8 July 2019: I’ve used just under 1/3 in just over 1 month (I’m on a 3-month subscription)

I use 3-4 pumps of the shampoo and 4 of the conditioner in every shower. I use the shampoo on my roots and the conditioner on my hair ends only. I have long hair, so I do use quite a lot of conditioner.

Hopefully by the time I finish the bottles, after 3 months, my new ones should arrive.

UPDATE: 1st Sept 2019 – after 3 months

I’ve used quite a bit more shampoo than conditioner. You can see they are far from finished – even though I’ve been using them both for 3 months.

3 months later – my 3-month subscription has covered me since June and there’s still plenty left!

UPDATE: 2nd Oct 2019 – 4 months later

I’ve just finished the shampoo. It has lasted me since 8 June, so in total just under 4 months. I never thought it would last this long. The expensive up-front cost is definitely worth it, considering how often I’ve washed my hair.

2 Oct’19: the shampoo has lasted just under 4 months!! I did NOT expect that

UPDATE: 18th Oct 2019 – 4.5 months later

I lasted as long as I could, but the conditioner has finally come to an end. Chuffed it has lasted over 4 months!

18 Oct’19 – the conditioner has finally come to an end – just over 4 months after being received!

Final thoughts after my first 3-month subscription has ended

I can’t believe how long they’ve lasted. The shampoo lasted just shy of 4 months; the conditioner lasted 4 months + 1 week. I never thought from using both 4-6 times per week they’d last this long.

I received my second subscription at the start of September which includes the same as above. I was given the choice via email a few weeks prior to change anything about my order – colours, smells, hair goals.

Due to not using up either within the 3 months, I’ve now set my subscription to be a little longer – 4 monthly to be exact. I’ve done this so I haven’t got bottles sat waiting for me at home; I can give my hair a break from Function (I don’t want my hair getting “used to” the formula so it stops working so well) and use other brands in-between.

Function of Beauty Benefits

I have a “friends and family” code where we both get £5 off. Feel free to use mine here. Remember to check out their website and social media before ordering because they often have freebies/discounts. I’ve used it with a work colleague and it works (she loves it).

UPDATE: 12 March 2021

I’ve just re-ordered. I like to switch what I use on my hair up every once in a while, so it doesn’t stop being effective.

UPDATE: 23 Jan 2022

Just re-ordered again! This time blue shampoo and light blue conditioner. Love to try the different colours.

UPDATE: 14 June 2023

Just reordered again! 🙂 I’ve noticed they’ve increased the price so I’ve updated that section above.

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By Rachael

Hi, I'm Rachael, the owner of this site! I hope you're finding my articles useful. Let me know by email at rachael@ahoybeauty.co.uk.

I'm a normal 35yo makeup-obsessed gal just trying to find the right products for my oily and acne-prone skin. I'm always on the look-out for new products - I've recently succumb to several from tiktok.

See my articles below!

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My photo, hi I'm Rachael

Hi, I'm Rachael.

This is my beauty website where I review lots of different products, from make up, to CBD coffee and vegan moisturiser. I've been using products for over 20 years, so I hope I've gathered some tips and tricks to share, plus I'm always learning so I'll be sharing them too. I have oily-skin, that's acne prone, so join me as I navigate this new age being a millennial!