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Il Makiage F*ck I’m Flawless concealer – tried and tested, this is my honest review

Hi, welcome to my beauty blog. I am Rachael, and this is my beauty blog Written by Rachael on  6 December 2021, edited: 29 May 2023

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After trying the foundation and loving it I wanted to try Il Makiage’s other products. Next up is the F*ck I’m Flawless concealer.

Not only does it have great reviews, it’s an average price: £27; in range of other popular concealers:

  • NARS Cosmetics Radiant Creamy Concealer £24
  • Charlotte Tilbury Magic Away Liquid Concealer £24
  • Too Faced Born This Way Super Coverage Concealer £25
  • Laura Mercier Flawless Fusion Ultra-Longwear Concealer £25
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing my skin with and without makeup
it’s a pretty chunky tube, larger than my other concealers but still fine to carry in a small handbag – the weight is average too
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
Comparing the size with my about-to-be-replaced Estee Lauder concealer

Description from Il Makiage:

F*ck I’m Flawless is a long-wear, lightweight concealer that instantly covers under-eye circles, blemishes, dark spots & hyperpigmentation with an advanced vegan, cruelty-free, oil-free & paraben-free formula. Available in 30 diverse shades for all skin tones.

Il Makiage F*ck Me I'm Flawless review - cruelty-free logo
Il Makiage F*ck Me I’m Flawless is vegan and cruelty-free – hurrah!

Not only is it vegan and cruelty-free, it’s oil and paraben-free. Paraben’s are (in a nutshell) harmful chemicals. It’s also oil-free which great for us already oily folk. Oil clogs pores which can cause no end of issues.

Here’s my Youtube video where I detail how I apply the concealer using a sponge:

Shades available:

  • over 30 shades to choose from
  • choose out of 5 skin tones
  • choose out of 5 undertones

The shades come in a variety of colours depending on if you have pink, orange, neutral or yellow undertones. I went with 2.5 which is classed as a light orange colour.

Benefits of the concealer:

  • long lasting
  • light-weight
  • medium-to-full buildable coverage
  • hydrating and moisturising
  • hide spots and brighten the under eye area
Il Makiage Concealer - FK I'm flawless - Review
screenshot taken from their website – send it back if it’s not for you! (I haven’t tried this but seems legit)

One thing I’m not a fan of

I really don’t like it when companies call their products making reference to rude things. I don’t see the need. I’m not a prude but I probably sound like I am! ‘Better than sex’, ‘f**k’, ‘orgasm’ – why? No need! Rant over.

Comparing my current concealer

I’ve about to run out of my current concealer, Estee Lauder Double Wear Stay In Place, so thought I’d compare it to my new Il Makiage. Estee Lauder isn’t vegan or cruelty-free so I’ve been looking to leave this brand for a while now.

Il Makiage has a softer, peach/warm colour; Estee Lauder is more neutral/yellow tone. Il Makiage 100% fits my skin tone better as you can see from my face pics below.

Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
Estee Lauder is thicker with 1 brush swipe. This has often been a problem for me as too much goes on and I struggle blending it
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
Il Makiage has a softer/warm colour; Estee Lauder is more neutral/yellow.
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
Il Makiage sinks in quicker, is easy to blend in and is a better shade for me.

Combination skin – oily T zone

My skin is oily in my T zone, normal on my cheeks, and very dry to the sides of my nose and around the top of my mouth. I’m 34, so I don’t like to add too much concealer; just enough to cover the black in my eye corners and eye bags.

Concerns and ‘must-haves’ from a concealer (I’m not asking much)

  • doesn’t dry too quickly and is easy to blend
  • stays on as long as possible
  • when it does fade, it to fade evenly
  • no flakiness or creasing
  • colour that matches my skin obvs and doesn’t change throughout the day

I can basically tick all of the above off my list with Il Makiage.

Consistency and texture

Estee Lauder is thicker no doubt about it. I often find blending it difficult as goes on TOO thick, whereas with Il Makiage, I can keep it light and build up which I do when covering my eye bags.

The texture is light and easy to manoeuvre around. It dries quick but not so quick I can’t blend.

Both wands are similar in design, which I like. One side is flat making it easy to smooth on where it needs to go. I only add a few dots under my eye – I’m 34 so I don’t need (or want) much. If I put too much on, it creases. I find a little goes a long way.

The concealer is £27 for 7ml on ilmakiage.com or you can choose to subscribe and get one every 3 months with a 10% discount (£24.30).

Il Makiage F*ck I'm Flawless concealer - my honest review - photo of the wand

Il Makiage didn’t crease at all, at any point throughout the day, even after wearing for 8, 12+ hours. This was a concern of mine because if it’s too thick, it sits in my wrinkles which nobody wants to see.

Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
I only put several dots on as like to keep things light, usually adding more towards the inner eye where I have more dark to cover / no primer used
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
You can see the clear brighter eye on the left where I’ve added the concealer / no primer used

Does it stay on all day?

It stays on all day but isn’t as obvious at night as in the morning. I’d guess 30% is left on my skin after 12 hours.

I’m not worried about this because for the remaining time of day, I’m at home and not out, so I’m not fussed if I’m wearing makeup or not. Plus I don’t think 30% is too bad at all. By the end of the day, I pretty much expect all of my face makeup to be hanging on my a thread.

It fades evenly too so I don’t get a weird colouring. This is actually really important to me, as previously I’ve had makeup that flakes around weird places, like the sides of my eyes, and on my dry bits like the sides of my nose.

Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
At the end of the day (12 hours later) it’s still on, okay – faded, but it’s faded evenly rather than in patches / no primer used
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
Further photos in a different light showing some concealer still visible at the end of the day
Il Makiage F*ck I'm Flawless concealer - my honest review - comparing with Estee Lauder Double Wear Concealer
The inner corners of my eye don’t look as dark as what they do naturally so I can tell some concealer is still on at the end of the day

Does using a primer help?

I’ve used Il Makiage’s primer and have had amazing results. But in the short of it, yes, primer helped my concealer stay on (evenly) for longer.

Final thoughts – would you recommend?

Yes I would. I like the brand plus the products I’ve tried so far are great, including this concealer (see my foundation blog here) and primer. I wanted a vegan and cruelty-free product, and a product that wouldn’t crease and stay on all day (8hours+).

What matters to me in a concealer is a nice texture, fades evenly, still covers darkness, and doesn’t flake.

What’s the price?

If you want to try it, buy it from Il Makiage for £27 (plus postage unless you fill your boots and spend over £40).

Use code welcome10 for 10% off (it almost makes the £4 delivery charge bearable) from ilmakiage.com.

Other Il Makiage products worth mentioning

So far I’ve tried this concealer, Woke Up Like This foundation and No Filter Poreless Base primer. I’m very impressed with all 3 products and would recommend them.

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By Rachael

Hi, I'm Rachael, the owner of this site! I hope you're finding my articles useful. Let me know by email at rachael@ahoybeauty.co.uk.

I'm a normal 35yo makeup-obsessed gal just trying to find the right products for my oily and acne-prone skin. I'm always on the look-out for new products - I've recently succumb to several from tiktok.

See my articles below!

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My photo, hi I'm Rachael

Hi, I'm Rachael.

This is my beauty website where I review lots of different products, from make up, to CBD coffee and vegan moisturiser. I've been using products for over 20 years, so I hope I've gathered some tips and tricks to share, plus I'm always learning so I'll be sharing them too. I have oily-skin, that's acne prone, so join me as I navigate this new age being a millennial!